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ALEXANDRU ISTRATUCA
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3D Apparel &
Sportswear Designer.

Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.

Selected work

15 projects
01View project ↗

The Forbidden Shirt

Sports Media · Study

02View project ↗

FCSB: Nike × Stüssy

Streetwear · Concept

03View project ↗

Morocco: World Cup Concept

Sportswear · Concept

04View project ↗

Como 1907: Beyond the Lake

Sportswear · Concept

05View project ↗

Dinamo: Streetwear Fashion

Streetwear · Concept

06View project ↗

Fiorentina: The Divine Comedy

Sportswear · Concept

07View project ↗

Moldova: Heritage

Sportswear · Concept

08View project ↗

Petrolul: Lupii Galbeni

Sportswear · Concept

09View project ↗

FC Vaslui: Made Real

Apparel · Produced

10View project ↗

Romania: Special Concept

Sportswear · Concept

11View project ↗

FC Botoșani: Official Kits

Sportswear · Official

12View project ↗

CSM Vaslui: Rebrand

Identity · Concept

13View project ↗

Middlesex University: Video Posters

Sports Media · Ongoing

14View project ↗

Atlanta Olympics ’96

Identity · Study

15View project ↗

Ghana: Kente Cloth

Sportswear · Concept

© 2026 Alexandru Istratuca
Sportswear← Back to work
Concept

Petrolul: Lupii Galbeni

A Petrolul third-shirt concept translating the Yellow Wolves nickname into an abstract wolf silhouette, with yellow and blue graphics against a black base.

Black Petrolul third-shirt concept with an abstract yellow-and-blue wolf silhouette

Starting point

A Petrolul third-shirt concept built around Lupii Galbeni — the Yellow Wolves. The aim was to make the club’s nickname the structure of the design itself, with a more urban attitude than the other kit directions.

Design decisions

An abstracted wolf silhouette cuts through the shirt as a sharp, moving shape. The black base gives the yellow and blue greater contrast, allowing the graphic to carry the club identity. The silhouette is simplified into a repeatable visual language rather than a literal animal illustration.

Outcome

The final third-shirt concept is presented through coordinated streetwear and night-time campaign mockups. Its asymmetric graphic translates the nickname into a distinctive garment that connects club identity with an everyday wardrobe.

Night-time campaign mockup with blue and yellow shirtStreetwear concept mockup at a shop entranceCampaign mockup beside a car with red tail lightsPetrolul shirt styled in a night-time street setting
Next projects

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CSM Vaslui: RebrandIdentity
Dinamo: Streetwear FashionStreetwear
FC Botoșani: Official KitsSportswear
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