3D Apparel &
Sportswear Designer.
Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.
Concept
CSM Vaslui: Rebrand
A complete rebranding concept bringing CSM Vaslui’s badge, typography and kit language together.
Starting point
A proposed CSM Vaslui identity connecting the club to the city and region. The research starts with municipal and county coats of arms rather than treating the badge as an isolated graphic.
Design decisions
The new shield combines a stylised aurochs with flowing lines representing local rivers. A V-shaped chevron turns the city’s initial into a kit motif. The red home shirt uses a navy chevron, the white away shirt repeats the wave pattern, and the black third shirt carries a more restrained version of the same system.
Outcome
The proposal includes a crest with colour variants, three complete kit directions and garment-detail presentations. Badge, pattern and apparel share a consistent visual language while retaining distinct home, away and third identities.
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