Concept

CSM Vaslui: Rebrand

A complete rebranding concept bringing CSM Vaslui’s badge, typography and kit language together.

Starting point

A proposed CSM Vaslui identity connecting the club to the city and region. The research starts with municipal and county coats of arms rather than treating the badge as an isolated graphic.

Design decisions

The new shield combines a stylised aurochs with flowing lines representing local rivers. A V-shaped chevron turns the city’s initial into a kit motif. The red home shirt uses a navy chevron, the white away shirt repeats the wave pattern, and the black third shirt carries a more restrained version of the same system.

Outcome

The proposal includes a crest with colour variants, three complete kit directions and garment-detail presentations. Badge, pattern and apparel share a consistent visual language while retaining distinct home, away and third identities.

You may also like

← Back to selected work