Designing identity,
made to wear.

From curiosity to shirts worn on the pitch.

Football shirts have fascinated me since childhood. I see them as more than uniforms: they are objects of identity, memory and belonging that connect players, supporters, cities and generations.

I started designing in 2016 by teaching myself Photoshop at home and experimenting with football-shirt graphics. Sharing those early ideas online, especially a project inspired by Romania’s Golden Generation, connected me with a wider football-design community and opened the door to my first professional work.

A French sportswear company, Qelemes, discovered my work through social media and commissioned a complete teamwear catalogue. I designed football and basketball ranges and prepared the finished catalogue artwork. Designs from that collection went on to be worn by Teungueth FC in Senegal, Banjul Hawks FC in The Gambia and Plac II in Guinea.

In 2018, FC Botoșani invited me to develop four kit directions for the club. The selected design was produced by Erreà and worn by the first team and supporters in Romania’s top division. Seeing an idea move from my screen to competitive matches gave me direct experience of production requirements, technical accuracy and the responsibility that comes with designing for a real club.

I believe a football shirt should carry more than colours and sponsors. It should have a sense of place and memory. Before drawing, I research the club, the city, local architecture, cultural symbols and previous kits. I then build a visual system in which colour, pattern, typography, crest placement and garment details work together rather than competing for attention.

I am equally interested in how a shirt performs. My sportswear practice considers material behaviour, digital pattern making, cut-and-sew construction, seam placement, ventilation and freedom of movement. CLO3D allows me to test proportion, fit and graphics on the body before preparing technical and production artwork.

Graphic design remains central to this process. Photoshop, Illustrator, InDesign and Procreate help me move between research, image making, vector artwork, layouts and presentation. My branding work extends that thinking into strategy, visual identity systems and art direction so a club or product feels consistent beyond a single shirt.

Today, I combine professional production experience with a BA Hons Graphic Design at University of the Arts London, Camberwell College of Arts. I also develop ALIS, my independent football-culture label, and explore how 3D design, digital experiences and apparel can create richer connections between football and culture.