3D Apparel &
Sportswear Designer.
Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.
Concept
Morocco: World Cup Concept
A Puma kit concept translating Moroccan architecture, geometric craft and landscapes into a complete national-team collection.
Starting point
A national-team concept translating Moroccan geometry, craft and architecture into a coordinated football collection. Research boards connect traditional caftans, tilework and local landscapes with the home, away and goalkeeper directions.
Design decisions
The red home shirt adapts the caftan neckline into a football collar, with mesh side panels and contrasting structural details. The pale-blue away shirt uses a geometric tile-inspired surface. Three goalkeeper palettes draw on national colours, twilight and the meeting of desert and ocean. Angular lettering carries the same geometric language into the names and numbers.
Outcome
The presentation brings together two outfield kits, three goalkeeper colourways, construction studies and a typography system. Layout studies consider badge placement and player identification; they document design intent, not independent certification or an official team commission.
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