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ALEXANDRU ISTRATUCA
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3D Apparel &
Sportswear Designer.

Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.

Selected work

15 projects
01View project ↗

The Forbidden Shirt

Sports Media · Study

02View project ↗

FCSB: Nike × Stüssy

Streetwear · Concept

03View project ↗

Morocco: World Cup Concept

Sportswear · Concept

04View project ↗

Como 1907: Beyond the Lake

Sportswear · Concept

05View project ↗

Dinamo: Streetwear Fashion

Streetwear · Concept

06View project ↗

Fiorentina: The Divine Comedy

Sportswear · Concept

07View project ↗

Moldova: Heritage

Sportswear · Concept

08View project ↗

Petrolul: Lupii Galbeni

Sportswear · Concept

09View project ↗

FC Vaslui: Made Real

Apparel · Produced

10View project ↗

Romania: Special Concept

Sportswear · Concept

11View project ↗

FC Botoșani: Official Kits

Sportswear · Official

12View project ↗

CSM Vaslui: Rebrand

Identity · Concept

13View project ↗

Middlesex University: Video Posters

Sports Media · Ongoing

14View project ↗

Atlanta Olympics ’96

Identity · Study

15View project ↗

Ghana: Kente Cloth

Sportswear · Concept

© 2026 Alexandru Istratuca
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Concept

Dinamo: Streetwear Fashion

A football kit concept translating Dinamo’s identity into a contemporary streetwear system.

Dinamo concept campaign mockup with a dark shirt and red dog graphic

Starting point

A Dinamo concept exploring the overlap between football shirts and streetwear. Reference boards place contemporary football-fashion collaborations alongside the club’s Red Dogs identity.

Design decisions

A large red dog illustration spreads across a dark navy-purple shirt, turning the club nickname into the central graphic. Pale sponsor lettering and a contrasting nameset sit against the dense illustration. The same shirt is shown in match, street and supporter contexts.

Outcome

The final presentation includes the standalone illustration, front and back garment views and a series of editorial mockups. These show the proposed visual identity across different settings without implying that the concept was produced or worn by the pictured players.

Contemporary football-shirt graphic reference boardFootball and fashion collaboration reference collageFront view of the navy-purple Dinamo concept shirtShirt mockup beside a red dog wall illustrationMatch-context mockup of the Dinamo concept shirtBack view with pale player number over the red illustrationStandalone red snarling-dog artwork on a dark backgroundSeated lifestyle mockup of the Dinamo shirtSupporter-context mockup in a stadiumStudio fashion mockup of the Dinamo shirt
Next projects

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Petrolul: Lupii GalbeniSportswear
CSM Vaslui: RebrandIdentity
Ghana: Kente ClothSportswear
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