3D Apparel &
Sportswear Designer.
Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.
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The Forbidden Shirt
An interactive website exploring the cultural symbolism of China’s black football shirt, bringing historical research together with digital garment recreation and a customisable kit builder.
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Starting point
A research-led response to the “Whose History?” brief, using China’s black football shirt to explore how clothing carries cultural meaning. The process combined audience responses, visual research and direct examination of the physical garment.
Design decisions
The website’s black and yellow visual language follows the shirt itself. Typography tests and feedback shaped a clearer journey from the story into the kit builder. Recreating the garment in CLO3D involved studying the collar, dragon pattern and proportions. Performance constraints led to a desktop 3D builder and a lighter 2D experience for mobile.
Outcome
The interactive website was presented alongside the physical shirt in an exhibition setting. The process book documents research, garment recreation, interface iteration and cross-device decisions, bringing the historical enquiry into an experience visitors could explore themselves.
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