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ALEXANDRU ISTRATUCA
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3D Apparel &
Sportswear Designer.

Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.

Selected work

15 projects
01View project ↗

The Forbidden Shirt

Sports Media · Study

02View project ↗

FCSB: Nike × Stüssy

Streetwear · Concept

03View project ↗

Morocco: World Cup Concept

Sportswear · Concept

04View project ↗

Como 1907: Beyond the Lake

Sportswear · Concept

05View project ↗

Dinamo: Streetwear Fashion

Streetwear · Concept

06View project ↗

Fiorentina: The Divine Comedy

Sportswear · Concept

07View project ↗

Moldova: Heritage

Sportswear · Concept

08View project ↗

Petrolul: Lupii Galbeni

Sportswear · Concept

09View project ↗

FC Vaslui: Made Real

Apparel · Produced

10View project ↗

Romania: Special Concept

Sportswear · Concept

11View project ↗

FC Botoșani: Official Kits

Sportswear · Official

12View project ↗

CSM Vaslui: Rebrand

Identity · Concept

13View project ↗

Middlesex University: Video Posters

Sports Media · Ongoing

14View project ↗

Atlanta Olympics ’96

Identity · Study

15View project ↗

Ghana: Kente Cloth

Sportswear · Concept

© 2026 Alexandru Istratuca
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Concept

Romania: Special Concept

An expressive special-edition concept for Romania’s national football identity.

Romania blue away-kit concept with tricolour accents

Starting point

A special Romania away-kit concept drawing on the Garda Națională uniform and visual references associated with the Great Union. Archival photographs, insignia and period print establish the direction.

Design decisions

The blue shirt uses tricolour cuff bands to echo an armband, with a structured collar and gold piping extending the uniform reference. The national coat of arms replaces the usual team crest in this proposal. A small flag detail appears below the back collar, while typewriter-inspired names and numbers connect the garment to the print references.

Outcome

A complete shirt, shorts and socks system carries the colour and trim consistently across the kit. Research boards, palette studies and detailed garment views explain how the historical references inform the final concept.

Historical uniform, flag and newspaper reference collageBlue, gold and red colour palette for the Romania conceptUniform-inspired collar, cuffs and national coat-of-arms studySmall flag detail beneath the back collarFull Romania kit showing coordinated shorts, socks and pipingTypewriter and archival-print research for the namesetBack view with typewriter-inspired name and number
Next projects

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Moldova: HeritageSportswear
Ghana: Kente ClothSportswear
Fiorentina: The Divine ComedySportswear
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