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ALEXANDRU ISTRATUCA
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3D Apparel &
Sportswear Designer.

Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.

Selected work

15 projects
01View project ↗

The Forbidden Shirt

Sports Media · Study

02View project ↗

FCSB: Nike × Stüssy

Streetwear · Concept

03View project ↗

Morocco: World Cup Concept

Sportswear · Concept

04View project ↗

Como 1907: Beyond the Lake

Sportswear · Concept

05View project ↗

Dinamo: Streetwear Fashion

Streetwear · Concept

06View project ↗

Fiorentina: The Divine Comedy

Sportswear · Concept

07View project ↗

Moldova: Heritage

Sportswear · Concept

08View project ↗

Petrolul: Lupii Galbeni

Sportswear · Concept

09View project ↗

FC Vaslui: Made Real

Apparel · Produced

10View project ↗

Romania: Special Concept

Sportswear · Concept

11View project ↗

FC Botoșani: Official Kits

Sportswear · Official

12View project ↗

CSM Vaslui: Rebrand

Identity · Concept

13View project ↗

Middlesex University: Video Posters

Sports Media · Ongoing

14View project ↗

Atlanta Olympics ’96

Identity · Study

15View project ↗

Ghana: Kente Cloth

Sportswear · Concept

© 2026 Alexandru Istratuca
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Concept

Moldova: Heritage

A national-team concept that turns Moldovan heritage into a modern football identity.

Burgundy Moldova shirt with gold neckline and cuff ornament

Starting point

A Moldova shirt concept guided by the qualities “elegant, simple, traditional.” The research board combines traditional dress, embroidered motifs and regional symbolism.

Design decisions

Geometric ornament frames the open neckline and repeats around the sleeve cuffs. The body remains largely plain so these details and the centrally placed crest stay prominent. Burgundy, blue and red versions test the same design language in three colourways.

Outcome

Three shirt renders and contextual mockups show the shared collar and cuff system across the collection. The result connects traditional decorative placement with a contemporary football silhouette.

Portrait mockup of the burgundy Moldova conceptBlue Moldova shirt with matching geometric ornamentStreetwear mockup of the blue Moldova shirtRed Moldova shirt with gold trim and centred crestMatch-context mockup of the red Moldova kitApproach board describing elegant, simple and traditional qualitiesTraditional dress, embroidery and regional-symbol moodboard
Next projects

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Romania: Special ConceptSportswear
Ghana: Kente ClothSportswear
Fiorentina: The Divine ComedySportswear
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