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ALEXANDRU ISTRATUCA
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3D Apparel &
Sportswear Designer.

Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.

Selected work

15 projects
01View project ↗

The Forbidden Shirt

Sports Media · Study

02View project ↗

FCSB: Nike × Stüssy

Streetwear · Concept

03View project ↗

Morocco: World Cup Concept

Sportswear · Concept

04View project ↗

Como 1907: Beyond the Lake

Sportswear · Concept

05View project ↗

Dinamo: Streetwear Fashion

Streetwear · Concept

06View project ↗

Fiorentina: The Divine Comedy

Sportswear · Concept

07View project ↗

Moldova: Heritage

Sportswear · Concept

08View project ↗

Petrolul: Lupii Galbeni

Sportswear · Concept

09View project ↗

FC Vaslui: Made Real

Apparel · Produced

10View project ↗

Romania: Special Concept

Sportswear · Concept

11View project ↗

FC Botoșani: Official Kits

Sportswear · Official

12View project ↗

CSM Vaslui: Rebrand

Identity · Concept

13View project ↗

Middlesex University: Video Posters

Sports Media · Ongoing

14View project ↗

Atlanta Olympics ’96

Identity · Study

15View project ↗

Ghana: Kente Cloth

Sportswear · Concept

© 2026 Alexandru Istratuca
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Concept

Como 1907: Beyond the Lake

A three-kit concept exploring Como’s silk heritage, football archives and Alessandro Volta’s legacy through apparel.

Como home, away and third shirts in blue, white and purple

Starting point

The brief looks beyond Lake Como to three sources of local identity: silk production, the club’s football archive and Alessandro Volta. Each becomes a different story within a coordinated home, away and third-kit collection.

Design decisions

The blue home shirt takes its subtle surface pattern from textile processes and silk heritage. The white away shirt revisits an archival striped kit, translating its blue details into restrained trim. The purple third shirt develops an electric graphic around Volta and the Life Electric monument. Digital garment views show the artwork alongside flat patterns.

Outcome

Three complete kit directions are presented through garment-development views, detail boards and contextual campaign mockups. The collection demonstrates how distinct cultural references can sit within one club wardrobe.

Blue Como home-shirt concept presented against the lakeResearch into Como silk production and weaving heritageDigital development of the blue home shirt with flat garment patternsHome-shirt campaign mockup in a Como streetBlue home-shirt collar and textile-pattern detailsWhite away-shirt concept with blue trimArchival Como shirt references informing the away designDigital away-shirt development and flat pattern viewsAway-shirt lifestyle mockup in an architectural interiorWhite away-shirt collar, trim and surface-detail boardPurple third-shirt concept beside the Life Electric monumentAlessandro Volta and electricity research for the third kitDigital purple third-shirt development and graphic placementThird-shirt campaign mockup beside the lakePurple third-shirt electric pattern and gold trim detailsComplete blue, white and purple Como kit lineup
Next projects

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Fiorentina: The Divine ComedySportswear
Morocco: World Cup ConceptSportswear
FCSB: Nike × StüssyStreetwear
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