3D Apparel &
Sportswear Designer.
Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.
Concept
Fiorentina: The Divine Comedy
An independent Fiorentina shirt concept connecting Dante and Florence’s Renaissance heritage with football culture and contemporary streetwear.
Starting point
An independent Fiorentina concept bringing Dante and Florence’s Renaissance heritage into football and contemporary streetwear. The direction treats the shirt as a way to connect the city’s cultural identity with its football culture.
Design decisions
The proposed shirt uses a vivid red-pink base, a tonal ornamental pattern and black collar and cuffs. A laurel-framed crest carries the classical visual language into the chest detail. Product and contextual mockups explore how those elements read together.
Outcome
A shirt render, crest study and fashion, football and sculpture-based mockups present the cultural reference across several contexts. The work is a personal concept with no affiliation to ACF Fiorentina.
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