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ALEXANDRU ISTRATUCA
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3D Apparel &
Sportswear Designer.

Creating football apparel, visual identities and product stories through concept, 3D development and graphic design.

Selected work

15 projects
01View project ↗

The Forbidden Shirt

Sports Media · Study

02View project ↗

FCSB: Nike × Stüssy

Streetwear · Concept

03View project ↗

Morocco: World Cup Concept

Sportswear · Concept

04View project ↗

Como 1907: Beyond the Lake

Sportswear · Concept

05View project ↗

Dinamo: Streetwear Fashion

Streetwear · Concept

06View project ↗

Fiorentina: The Divine Comedy

Sportswear · Concept

07View project ↗

Moldova: Heritage

Sportswear · Concept

08View project ↗

Petrolul: Lupii Galbeni

Sportswear · Concept

09View project ↗

FC Vaslui: Made Real

Apparel · Produced

10View project ↗

Romania: Special Concept

Sportswear · Concept

11View project ↗

FC Botoșani: Official Kits

Sportswear · Official

12View project ↗

CSM Vaslui: Rebrand

Identity · Concept

13View project ↗

Middlesex University: Video Posters

Sports Media · Ongoing

14View project ↗

Atlanta Olympics ’96

Identity · Study

15View project ↗

Ghana: Kente Cloth

Sportswear · Concept

© 2026 Alexandru Istratuca
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Study

Atlanta Olympics ’96

A visual study revisiting the graphic energy and cultural memory of Atlanta 1996.

Atlanta-inspired football kits beside an archival jacket reference

Starting point

A garment study inspired by Adidas jackets worn by different nations at the Atlanta Olympics. The project asks how the visual language of a warm-up jacket can be translated into a football kit.

Design decisions

The development explores the stripes’ weight, scale and placement across the shirt, back of the shorts and socks. Several national and club colour combinations test the same construction of curved, radiating bands.

Outcome

A series of digital full-kit studies presents the motif in coordinated shirts, shorts and socks. Archive imagery and development screenshots connect the finished garments to their starting reference.

Olympic warm-up jacket references and concept explanationStripe scale and placement development with football-kit rendersThree national-team colour variations of the stripe systemOrange and white club-kit variations on digital mannequins
Next projects

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CSM Vaslui: RebrandIdentity
Dinamo: Streetwear FashionStreetwear
Ghana: Kente ClothSportswear
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