CSM Vaslui - Rebranding concept

Project Overview A complete visual rebrand for CSM Vaslui designed to reconnect the club with its local heritage while establishing a clear and modern football identity. Process • Designed a new crest inspired by Vaslui’s municipal coats of arms, featuring a stylised Moldavian auroch and river symbolism. • Developed a core visual system based on a Chevron “V” motif, applied consistently across branding and kit designs. • Created a full home, away, and third kit concept, translating the identity into wearable sportswear with 2D technical flats and 3D CLO3D visualisations. Reflection This project explored how local symbolism and structure can shape a cohesive football identity across both branding and apparel.