CSM Vaslui - Rebranding concept

This project is a complete visual rebrand for CSM Vaslui, designed to reconnect the club with its heritage while establishing a strong, modern identity. The new crest is built on a traditional shield structure inspired by the coats of arms of Vaslui municipality and county. At its centre, a stylised Moldavian auroch represents courage and regional pride, while the flowing lines beneath symbolise the rivers that cross the city. The red and blue palette draws directly from historic emblems, refined into a cleaner, contemporary system. A Chevron motif inspired by the letter V of Vaslui forms the core of the visual language. It becomes a consistent element across the identity and the kit designs, reinforcing ambition, direction, and recognisability. The project includes a redesigned crest with adaptable colour variations, and a full home, away, and third kit system. The home kit translates the Chevron into a bold red and navy statement. The away kit introduces subtle wave graphics referencing local rivers. The third kit explores a minimal black execution while maintaining the V structure. All vector assets were developed in Adobe Illustrator, with both 2D technical flats and 3D garment visualisations produced in CLO3D to ensure accuracy and realistic presentation.