Atlanta Olympics '96 project

Project Overview A concept project exploring how archival sportswear from the 1996 Atlanta Olympics can inform contemporary football kit design. Process • Researched Adidas anthem jackets worn during the 1996 Atlanta Olympics to analyse their graphic structure and panel construction. • Translated the jackets’ diagonal striping, colour blocking, and panel transitions into football kit layouts. • Developed full kit concepts using 3D garment workflows to test proportion, stripe placement, and visual continuity across shirt, shorts, and socks. Reflection This project demonstrates a research-driven approach to design, translating archival sportswear aesthetics into functional and contemporary football kit systems.